Trillion-scale ad data
Kwai
64% to 90% lower latency
3M rows/s
peak write per node
Under 5%
slow queries, was 35%
Kwai, the short-video and live-streaming platform behind Kling AI, runs a TikTok-scale ads business for more than 400 million daily users. Creative data lived in Elasticsearch and performance data in ClickHouse, joined through external tables. One engine now serves full-text search and aggregation on trillion-row tables.
Game data platform
NetEase Games
15M queries/day
6 → 1
systems consolidated
Under 2s
player funnel, was 20s
The data team behind Naraka: Bladepoint, Where Winds Meet, and Knives Out ran Hive, Spark, Trino, Elasticsearch, HBase, and ClickHouse behind one platform. It consolidated onto a Doris and Iceberg lakehouse, cut the stack to one engine, and made ingested data queryable within seconds.
Music content library
Tencent Music
80% lower operating cost
72% less
storage than Elasticsearch
Tencent Music (NYSE: TME) ran content library search on Elasticsearch beside a separate OLAP layer, storing the same data twice. Inverted indexes now serve artist, track, and text search from the same tables as the analytics, and full ingestion dropped from more than 10 hours to under 3.
AI platform observability
MiniMax
1B logs in 2s
MiniMax, the AI company behind Talkie, a top-five free entertainment app in the US, outgrew a Loki-based logging stack where regex queries scanned entire datasets and spiked compute. Its Doris-based platform now serves petabyte-scale log search at over 99.9% availability.